BANNER PRICES

With estimates of over 200 different ad sizes and shapes being identified on sites that accept banner ads, the lack of standard sizes is a troubling issue which has caused advertisers and their agencies to spend time and money resizing ads to fit individual sites. Some less sophisticated sites have gone so far as to take off-size banners from advertisers and reduce them to fit -- a technique that often yields less than desirable results.

These are voluntary guidelines and not "standards," the organizations emphasize. Nevertheless, Web publishers who want the cooperation and goodwill of the advertising community are well advised to adopt these guidelines -- which means redesign work is in order for a number of Web sites.

Banner#1
468/60
Banner#2
460/55
Banner#3 (With vertical navigation bar)
392/70
Banner#4 (Often called: Half Banner)
234/60
Square Banner
125/125
Button#1
120/60
Button#2
120/90
Vertical Banner
120/240
Button#3
88/31


Size
Static
Animated
468/60
$200
$400
460/55
$175
$350
392/70
$150
$250
234/60
$150
$200
125/125
$120
$180
120/60
$100
$150
120/90
$100
$150
120/240
$175
$250
88/31
$50
$100

 




   
 




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