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With estimates of over 200 different ad sizes
and shapes being identified on sites that accept banner ads, the
lack of standard sizes is a troubling issue which has caused advertisers
and their agencies to spend time and money resizing ads to fit
individual sites. Some less sophisticated sites have gone so far
as to take off-size banners from advertisers and reduce them to
fit -- a technique that often yields less than desirable results.
These are voluntary guidelines and not "standards," the organizations
emphasize. Nevertheless, Web publishers who want the cooperation
and goodwill of the advertising community are well advised to
adopt these guidelines -- which means redesign work is in order
for a number of Web sites.
Banner#1
Banner#2
Banner#3 (With vertical navigation
bar)
Banner#4 (Often called: Half Banner)
Square Banner
Button#1
Button#2
Vertical Banner
Button#3
|
|
| Size |
Static
|
Animated
|
| 468/60 |
$200
|
$400
|
| 460/55 |
$175
|
$350
|
| 392/70 |
$150
|
$250
|
| 234/60 |
$150
|
$200
|
| 125/125 |
$120
|
$180
|
| 120/60 |
$100
|
$150
|
| 120/90 |
$100
|
$150
|
| 120/240 |
$175
|
$250
|
| 88/31 |
$50
|
$100
|
|